Sunday, May 16Digital Marketing Journals

Tag: Diverse

Yelp Reports Major Growth in Searches For Diverse Businesses
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Yelp Reports Major Growth in Searches For Diverse Businesses

Yelp Search Data Shows Growing Consumer Interest in Diverse BusinessesAdditional Highlights From Yelp’s ReportNew Attribute For Asian-Owned BusinessesYelp’s latest local economic impact report reveals that searches for diverse businesses grew significantly over the past year.The report defines a diverse business as a women-owned, Black-owned, Asian-owned, or Latinx-owned establishment.Businesses that identify as either women-owned, Black-owned, Asian-owned or Latinx-owned can display attributes on their Yelp page to assist people searching for a diverse business.Business owners can opt-in to more than one attribute, if applicable, such as Black-owned and women-owned.Yelp data tracks when business owners opt into those attributes on their business page. Its latest report aims to measure ...