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Data-Driven Decision Making To Optimized Local Digital Marketing Efforts
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.”
This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience.
However, if “Content is King,” then data is an omnipotent force directing the King’s every move.
This is particularly the case with digital marketing, where nearly all interactions and engagements can be monitored, analyzed, and optimized.
To put it simply, data helps us to understand what is working and not working so we can focus our attention on doing more of the former and less of the latter to drive results.
Start With Actionable KPIs
For small local businesses, which don’t typically have a great deal of time or resources to all...
