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How to Build a Customer-Driven Marketing Strategy
By Chris Bass December 15, 2021
When used effectively, customer feedback informs marketing decisions that can help you grow and scale your business.
Ultimately, the success (or failure) of your business can depend on how well you’ve applied customer feedback to your brand, products and services, work processes, and everything in between.
“Customer service shouldn’t just be a department, it should be the entire company”
Tony Hsieh, entrepreneur and former CEO of Zappos
Why is Tony right? Why is feedback so enormously important? Because any feedback, especially the critical kind, helps us create our approach and product offering to be exactly what our customers actually want.
Here’s the good news: Feedback is easy to collect. 85% of customers are likely to give pos...