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Culling Tools & Other Expenses: an Easy Solid That SEOs Should Do for Their Clients
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SEOs collect expenses the way beards collect food. But, unlike one’s scouring pad, few SEO people undergo routine cleansing. That’s fine, but what about when their clients also have a similar tendency to pick up more and more expenses? One or both of you will waste a lot of money, waste at least a little time, and maybe miss opportunities to simplify and refine your process and get closer to your visibility target. Sometimes you need to thin the herd.
Often, people don’t need as much stuff as they think they do. That’s true in local SEO and in many other areas of online marketing. I’m an odd bird in many ways, including in my philosophy that you should be able to do your work with very few third-party tools. That doesn’t mean you shouldn’t use any, or tha...