We Break Down the Differences
The search ads that appear in the SERPs are a great option if you know there's a demand for your product and your audience is using search engines to satisfy it.The Google Display Network ads — also known as banner or display ads — are more visual, perfect for grabbing attention as you "rent" space where your audience hangs out online.
Google actually has another advertising program that they released three years after Google Ads’ inception. It’s called Google AdSense.
What Is Google AdSense?
Google AdSense allows publishers to place ads on their websites and other "real estate" in exchange for a "commission." These publishers make up a portion of the Google Display Network that advertisers can leverage through Google Ads.
In the image below, the recipe website uses Google AdSense to allo...
