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What Should Be in Your Local SEO Bug-Out Bag? A Checklist
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Some of your local visibility struggles are caused by Google, some are your competitors’ handiwork, and some are due to you or your crew. Much of the time, that last category of mistake is easy to avoid by taking a prepper approach.
Local SEO is hard enough without self-inflicted wounds. Some of those wounds may be strategy decisions that didn’t work out as you hoped. Others are less interesting and more mechanical: Did you lose access to an online property? Did you fail to keep a “paper trail” that helps someone help you? Did you lose something that helped you rank or that took a lot of time to create? Did you create a series of 1-hour and 2-hour snafus that slowed your roll?
The idea of this post is simple: your local SEO effort will work out better or g...