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Accidental Rankings: Little Mutations That Can Help Your Local SEO Big-Time
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An “accidental ranking” is just what it sounds like: a term you’ve ranked for without even trying. Not all accidental rankings are useful, but you’ll find some that turn into some of your strongest local rankings once you start trying to show up for them.
What I suggest is simple:
1. Sift through the Google Search Console “Queries” report and find search terms your business ranks for that you haven’t targeted and that you think have value.
2. Target those terms a little more on the pages that already rank for the “accidental” terms, on your most-visible other pages, on your homepage, or on some combination. (Often this is as simple as adding a paragraph on whatever the topic is, and maybe throwing the “accidental” term into the title tag.)
3. Create other page...