Analytics & Data, googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO
New Location Data Controls & Ability To Delete Visits
In a move to increase user privacy, Google Maps launched updates to give users more control over location data storage and recent activity.
With these updates, users will be able to manage their Location History with greater precision. The changes could, however, affect analytics data marketers utilize for location targeting.
Timeline Storage On Local Device
First, the Timeline feature in Google Maps, a tool that assists users in recalling places they have been, is receiving a significant privacy-oriented update.
Screenshot from Google, December 2023
Users with Location History turned on will soon find that their Timeline will be stored directly on their devices rather than on cloud servers.
This storage decision gives users extra autonomy over their location data and the assurance that it...