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How To Do A Complete Local SEO Audit: 10-Point Checklist
At its core, SEO is a multi-faceted keyword, content, and competitive analysis exercise.
Local SEO, by extension, includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area.
Even before you can convince a local consumer your search result is the best answer, you must it prove to the search engines and earn a high enough ranking to get in the running.
Search engines like Google reference many different data points to determine who gets top billing in organic search engine results, featured snippets, maps, local packs, image, video, or other SERP features.
How can you identify and prioritize optimizations with the greatest potential to deliver converting traffic to your website and your door?
In this column, we’ll walk t...