YouTube’s Experimenting with New Search and Engagement Insights to Help Guide Your Content Strategy
YouTube’s previewed some new analytics options coming to Creator Studio, which will provide more data on what your audience is interested in, based on their search and engagement activity, and how they’re interacting with different topics across the app.
The new elements will be part of YouTube’s ‘Search Insights’, which it first previewed late last year. YouTube released the first phase of Search Insights back in April, which provides more data on what people are searching for in the app, both in relation to your channel and content more broadly.
That can be helpful context for your planning, and now, YouTube’s adding even more depth to its Search Insights data, in order to help creators identify even more key trends and topics to guide their strategy.
The first new element is ‘Watch I...
