googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services
Why Are Google Maps Results More Volatile Than Organic Search Results?
Like my post? Please share!
In my experience and probably in yours, the Google Maps / 3-pack results jump up and down constantly, and more often and less predictably than the organic results do. The 3-pack changes when you go from one end of town to another, and they change when you wait for 8:00AM to become 8:00PM. Competitors new and old start and stop ranking for no apparent reason. The organic results jump around, too, of course. But one bucks like a rodeo horse, and the other bucks like a rodeo horse that’s becoming a gelding.
The Google Maps results are hard to measure, harder to understand, and nigh impossible to predict. Doesn’t mean you can’t do effective local SEO anyway, but you’ll have an easier time of it and might lower your blood pressure a little if you have a better h...