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When Should You Keep That Google Business Profile Page Unverified?
All you know right now is that you’ve got an extra Google Business Profile page showing up on Google Maps and that it’s unverified (so you don’t have ownership or control of it). You may have found it by poking around on Google Maps, or someone may have told you about it. You may or may not know who created it: you, a helper, a former SEO person, a customer, a do-gooder, or Google. You may not know how long it’s been floating around. You don’t know how much it’s helping or hurting your local SEO effort overall. And you sure as thunder aren’t sure what, if anything, you should do with it.
Sometimes you’re better off leaving a GBP page unverified or soft-suspended. An unverified page is one you’ve never had control of. A soft-suspended page is one you did claim at one time or another,...