Tag: Traditional

15Dec

By Dazzler Productions SA de CVNo Comments

building website, Compilations, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Free Xmas Vector Clip-Art | WDD

2 days ago We’ve reached that time of year when all marketing is on a singular theme: snow, presents, and turkey (or nut roast, if that’s your preference). These last few weeks running up to the Christmas break can be an endless trudge through grey, cold weather if you’re in the Northern Hemisphere or wall-to-wall sunshine and BBQs south of the equator (ho-hum). Either way, no one wants to be stuck to a computer...

Traditional vs. Digital Marketing Mindset

23Jun

By Digital MarketerNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing

Traditional vs. Digital Marketing Mindset

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer generation of marketers who have trained in a digital-first era and familiarized themselves on a practical level with the various channels and platforms involved. But are there enough people who combine both skill sets? In keeping up with ever-changing digital channels and techniques, are we forgetting the who, what, why, and when—the fundamentals—of traditional marketing? Are digital skills wasted without a true understanding of marketing principles? A discussion has begun in recent years about the digital skills gap—a concern that technology is advancing quicker than the skills of marketers...