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Google Throws More Reviews into the Filter Van
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In recent days a couple of clients and others have told me of increased filtering of Google reviews – as in they see fewer reviews by the day on their Google Business Profiles, and for no clear reason.
Google has filtered reviews for many years, to one degree or another. About 10 years ago Google filtered reviews even more aggressively than Yelp did (after having done basically no filtering). In March of 2020 Google temporarily froze all new reviews from going up. Most of the time, Google alternates between long stretches of filtering far too reviews and brief blasts of filtering too many.
If this isn’t another bug, then it seems to be the start of one of Google’s more-aggressive filtering periods. Here is what a few business owners have described, and what ...