Tag: Salience

While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23%? Plus, consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding. In fact, 82% of investors say name recognition is an important factor guiding them in their investment decisions. So, what does all this mean? Well, consistent branding leads to increased brand awareness which can then help gain investors and drive revenue to your business. Needless to say, branding is important for your business to succeed. In this post, let's review what brand salience is, how you can increase your brand visibility, and how...