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Review-Fu: 13 Nimble Ways to Get More and Better Reviews of Your Local Business
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In your effort to get reviews that grow your cred and your business, it’s easy to get stale. You ask the same people, in the same way, around the same time, for roughly the same favor. You leave it alone unless and until there’s a big problem or a big gap in your armor. Perhaps out of fear that you’ll try something worse, you won’t try something that might work better. That’s fine SOP, except when you start losing business because your reviews aren’t as plentiful, prominent, or persuasive as they might be or as competitors’ reviews are.
No review-rustling strategy is perfect, and every one of them creates or ignores little problems (with customers, service, policy, competitors, Google, etc.). You can keep those problems nice and small if you put in effort c...