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Review Requests Should Be Treated Like Customer Service [Data Study]
Want to get rid of that sinking feeling of looking with envy at the high review volumes and star ratings of your top local competitors?
You already know that both review count and ratings are contributing to these brands’ dominance in Google’s Packs and Maps.
Today, I’ll share some good news that could help the local businesses you market catch up and compete.
A major report just published from GatherUp has studied 23,000 locations, and from this, I have three key actionable highlights for you.
My favorite overall takeaway from this interesting study is that improving your review volume, Net Promoter Score (NPS), and ratings may involve a slight adjustment in how your local business thinks about reputation management.
The data indicates that this powerful user-generated content (UGC) in th...