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Peas in a Pod: How Marketing and Sales Work Together
For a small business, is there really a difference?
Even for a smaller company, there’s an important difference between marketing and sales. However, the two still work together seamlessly in a well-run business. They have similar goals, and in an ideal environment, they help each other succeed.
Here’s what you need to know about sales and marketing!
Marketing: Attracting the Right People
The job of marketing is to identify your ideal customers and create a message that appeals to them to draw them in to your company. Marketing focuses on creating awareness of your business among those who may not have heard of you but would benefit from your products and services.
For example, if you run a plumbing business, your marketing team would identify that homeowners were a target market and rente...