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Local SEO for Lawyers: 7 Ways to Get Started
In many ways, doing local SEO for lawyers is similar to other industries. 97% percent of Google and other search engine users look for local businesses online, and these businesses include law firms or individual practitioners.
However, it is also different from local SEO for other industries because law tends to be a highly specialized practice. For instance, while a personal injury attorney has a basic knowledge of taxation from law school, you’d rather engage with a tax lawyer if you’re trying to determine how much tax you’ll pay for real estate you’ve inherited from a grandparent.
So, how can you make sure that your client’s law firm appears somewhere at the top of search engine results pages (SERPs)? Well, you need a robust local SEO strategy. Such a strategy will help your client’...