Wednesday, May 19Digital Marketing Journals

Tag: Integrity

Trust-Based Marketing: Why Honesty and Integrity Pay
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Trust-Based Marketing: Why Honesty and Integrity Pay

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust salespeople and advertisements to guide them in their buying decisions. No longer: today, we trust colleagues, friends, family, and third-party reviewers. It may sound impossible at first, but certain practices can restore the glaring lack of customers' trust in sales and marketing. Let the Seller Beware A business concept called caveat emptor—"let the buyer beware"—states that it is the buyer's responsibility to perform due diligence. However, it is the seller's responsibility—caveat venditor, or "let the seller beware"—to provide full disclosure to the buyer by not lying, concea...