Friday, May 1Digital Marketing Journals

Tag: Holistic

An Holistic Framework for Shared Design Leadership – A List Apart
building website, business, Career, creating a website, design, google web designer, Industry, internet design, Project Management, web design, web design company, web designer, web page design, website builder, website design

An Holistic Framework for Shared Design Leadership – A List Apart

Picture this: You’re in a meeting room at your tech company, and two people are having what looks like the same conversation about the same design problem. One is talking about whether the team has the right skills to tackle it. The other is diving deep into whether the solution actually solves the user’s problem. Same room, same problem, completely different lenses. Article Continues Below This is the beautiful, sometimes messy reality of having both a Design Manager and a Lead Designer on the same team. And if you’re wondering how to make this work without creating confusion, overlap, or the dreaded “too many cooks” scenario, you’re asking the right question. The traditional answer has been to draw clean lines on an org chart. The Design Manager handles people, the Lead Desi...
Track the Right Metrics With Holistic Analytics
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Track the Right Metrics With Holistic Analytics

Are people around you constantly extolling the benefits of metrics and analytics? Web analytics, digital analytics, social media analytics, the list goes on. Yes, we get it. Metrics and ROI are important. But, are you feeling overwhelmed? Are you unsure about where to start, or which metrics to analyze in relation to your specific business context? The problem lies in the misconception that analytics begins with metrics. In reality, analytics should start with a systemic or holistic examination of, first, the organizational situation (problem) that precipitated the need for analytics, and, second, your own subjective role within the analytics process. To learn about how to do so, especially in the context of social media, please read on. Analytics Are Subjective, Not Objec...