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Risks and Rewards in the Common Get-Ahead Local SEO Tactics
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To paraphrase Dirty Harry: do you feel lucky?
You don’t need much luck if you’re good at weighing risks and rewards. Local SEO is nothing more than a bunch of trade-offs. Cobble together a few tactics, a simple method or two to gauge their effectiveness, and fallback options or ways to adjust, and you’ve got yourself a strategy. The specific tactics you stick together will determine how your strategy will work out – in the Google Maps results, in the organic results, and maybe beyond.
What’s a wise or dumb tactic or strategy depends on your risk-tolerance, your ability to measure and evaluate results, and what your alternatives are. If you’re doing at least some of the critical things I suggest – like leaning on “service” pages, creating spin-off pages, gett...