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Fraudulent Business Profiles in the Spotlight as Google Updates Verification Requirements and Trust Signals
Reports of a new Google Business Profile (GBP) verification label are currently circulating within the local SEO community. Select GBPs have received the new ‘confirmed’ label from Google to show that the associated business has had its details verified recently.
Although not all GBPs have received this label, searchers can see that certain profiles have had their business details verified by Google—likely through an automated phone call.
They're like a series of "trust" signals you think @rustybrick ? Has the state of the GBP ecosystem in terms of accuracy become so bad that Google needs to add these to show consumers they can be confident in the panel details? 🧐 https://t.co/yPjrzFmfIm pic.twitter.com/1Byf5ZgJyr
— Claire Carlile🕊️ 🌊 🥑 🦥 (@c...