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So you’ve read all the hype around newsletters, huh? It’s true, newsletters have made their comeback just like 90’s fashion (who knew bell bottoms would ever become a thing again…). Newsletters are sprouting up like weeds and it feels like the chance to get in on the hype is limited. ⏳ But that doesn’t mean you should rush to put together a newsletter. Just like any marketing strategy, you don’t want to duct tape it together and hope it works out. You want to strategize how to curate a newsletter that shifts subscribers into customers. What’s the most useful content you can give subscribers that will ALSO bring them towards your offer? Let’s figure it out by answering 3 questions. #1: What challenges does your customer avatar have around the problem(s) your product(s)...

Color is, without a doubt, the visual element most often misunderstood and misused. Article Continues Below As mentioned earlier, when designing visual representations, color is often the first visual encoding that people use. It’s also quite limited to about a dozen, distinguishable colors. It’s a potent visual element, but one fraught with accessibility and perceptual problems. A general rule of thumb: Save color for things you want to draw people’s attention to. Start with grayscale representations. Add in color only later, where it might be really, really useful. That’s it. We can move along. Except… We need to dispel some popular beliefs about colors, beliefs that are often held up as truth, when, in fact, this is not the case. What’s presented in this short chapter is...