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Tinkering with Your Google Business Profile Page Is Dumb: 10 Reasons
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It’s tempting to tweak various settings on your Google Business Profile page, or to add “content” to it in any way you can, or to try out and maybe max out new features on it. Your hope is that that will help your visibility in the Google Maps 3-pack, and a lot of local SEO advice seems to encourage it, so why not?
Lots of reasons not to. My basic advice is simple: touch your GBP page as little as possible. Sure, fill out your basic info, and fix glaring issues (or, better yet, avoid them). But you probably don’t need to or should not “manage” it, or pay someone else to. The busywork I’m referring to includes things like tweaking your categories repeatedly, changing your “service area,” publishing GBP “posts,” posting tons of photos, and responding to all o...