Tag: Director

“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.” This advice comes from Terri Johnson, Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW).  Johnson’s team wears many hats (as many nonprofit employees do), and that includes managing BGCGW’s social media strategy. I thought she’d be the perfect person to ask how nonprofit organizations can tap into the power of social. Let’s take a look at her top tips. Table of Contents Why Social Media Matters for Nonprofits Before we dive into the how, let’s talk about the why — why is it important for your nonprofit organization to be on social media? F...