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Unlocking the Power of Design to Help Users Make…
UX, from a decision-making perspective, means focusing on a user’s context and individual needs. How does the immediate decision fit into the user’s broader goals? What is influencing their decision? Do they have enough information to make an informed decision they won’t regret?
Decision-making can be complex, and it’s made all the more problematic when users don’t have enough information to make a decision. UX designers can address this by communicating all options and potential outcomes and providing visual cues to make decision-making more intuitive.
Tip 1: Structure Decisions Around The User’s Needs
A decision structure is a framework within which a user can make a choice. For example, should they keep exploring a site or abandon it? A good decision structure is transparent (meaning t...
