Your Annual Target Audience Check-Up
If you know marketing, then you know: it is absolutely crucial that you are hitting your target audience right in the bullseye, every time. And if you don’t know marketing we are so glad you are here to learn!
In this article, we are going to teach you how to do a quick “check-up” on your current target audience to make sure your advertising is being pointed in the right direction!
Skeptical about the need to reassess your target audience? Maybe you have more followers on Facebook than all of your competitors combined! Pretty impressive, right?
Well, maybe. A high follower count can play into a common misconception that Alexandrea Harrelson, CEO of Harrelson Media, dubbed “the follower fallacy” which is the idea that the number of followers you have determines your influence. In...