Why Digital Marketers Should Target Gen X and Boomers
The COVID-19 pandemic has accelerated online engagement by Gen X and Baby Boomers, making those cohorts more valuable than ever for digital marketers, according to recent research from GlobalWebIndex.
The report was based on data from GlobalWebIndex's running online survey of thousands of Internet users around the world.
Gen X and Baby Boomer consumers rapidly embraced a wide range of digital behaviors in 2020, the researchers found.
For example, the proportion of people around the world in both generations using finance apps, contactless payments, and online grocery services increased significantly last year.
Mobile Has Been Key to Digital Adoption
A key driver in the adoption of digital platforms and services by Gen X and Boomers has been mobile: The average time spent ...