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Should I Pay Annually for the Local Data Aggregators? 3 Things We Learned.
Posted Mar 9, 2021
by Joy Hawkins
There are several reputable companies that offer services with an annual fee that are designed to keep your online local directory listings up-to-date. One way of doing this is to focus specifically on the major local data aggregators that push information out to tons of different websites. We did an experiment to see what happens if you sign up for one of the annual data provider services and cancel it a year later.
Not renewing caused wrong information to come back.
When we did the experiment, the listing on Acxiom (which is no longer an active aggregator) did revert back to the wrong name after we chose not to renew the package annually. When I ran this by ...