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Almost-Customers Are Local SEO Gold
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The best people to help you get more customers are your current and past customers. They give you referrals, reviews, results you can showcase, and more. The second-best people are your almost-customers. They give you intel you won’t get anywhere else – if you ask them for it. You can use that intel to improve your visibility in the local search results and to get more customers out of the deal.
My suggestion for you today is simple: send a quick survey to the people who chose not to work with you. The insights you get can be gold for your business in general and for your local SEO effort in particular. You may not want to spend any more time with almost-customers or ask anything of them, and the feeling may be mutual. But the alternative is to get nothin...