Tag: Trendjacking

Here’s something that could have an impact on your tweet strategy, depending on exactly how Twitter looks to enforce it. Over the weekend, Twitter CTO Elon Musk tweeted this comment in response to complaints about scammers gaming replies to popular tweets in the app. Gaming replies to generate free advertising will result in account suspension— Elon Musk (@elonmusk) June 17, 2023 Now, again, depending on how you read this, it could have an impact on traditional Twitter strategies. Tapping into trending topics – or ‘newsjacking’ – has long been a means to gain more exposure and promotion in the app, and a lot of brands do use this as a tactic to maximize awareness. But, of course, a lot of these replies are also spammy, and Elon later clarified that it was these spammers that he was speci...