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Evidence Suggests ChatGPT Search May Be Using Google’s Index
Recent findings have sparked a significant debate in the SEO community: Is OpenAI’s ChatGPT Search relying on Google’s index to power its results? While OpenAI has its own web crawler (OAI-SearchBot), new evidence suggests a much tighter integration—or at least a dependency—on Google’s search results. As reported by Barry Schwartz, several tests indicate that ChatGPT is able to discover and surface content that has only been indexed through Google. The “Ghost Page” Experiment The most compelling evidence comes from an experiment conducted by researcher Abhishek Iyer. To test whether ChatGPT was “piggybacking” on Google, he followed a specific methodology designed to isolate discovery sources: Creation of Unique Content: He created a brand-new webpage containing a completely made-up term t...