Metas - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

Meta’s AR glasses are set to take another step forward this year, with the latest reports on the company’s moves providing some more insight into its wearables planning. According to a new report from Bloomberg, Meta’s planning to release a new version of its current smart glasses later this year, aimed specifically at athletes, with the device’s data tracking elements to help improve performance feedback. Meta’s athletic sunglasses will reportedly be based on Oakley’s “Sphaera” style, and will come with a single camera, in the center of the frame, in order to reduce weight. Oakley is owned by EssilorLuxottica, the same company that owns Ray Ban, which Meta has already partnered with on its first smart glasses. Meta also reportedly invested in the company last year, solidifying that part...

After a successful beta test, Meta launched Advantage+ Shopping Campaigns in August 2022, which have since been proven to be an incredibly effective way to drive traffic to your online store, and increase sales with less heavy lifting. Meta’s Advantage+ shopping campaigns can help make your eCommerce store more visible, and generate more sales. In this post, we’ll take a look at what these campaigns entail, and how to set them up, along with advantages, limitations, and caveats, and how to use them in your process. What are Advantage+ Shopping Campaigns? Meta’s Advantage+ Shopping Campaigns, often abbreviated and called ASC, are automated product promotion campaigns that use machine learning to dynamically serve your ads to the audiences most likely to convert, while better utilizing y...