Tag: Cliché

Helvetica: Overused Cliché or Modernist Classic?

30Mar

By Patrick McShaneNo Comments

building website, creating a website, font trends, google web designer, hate Helvetica, helvetica, history of type, internet design, love Helvetica, Poll, typography trends, web design, web design company, web designer, web page design, website builder, website design

Helvetica: Overused Cliché or Modernist Classic?

Few fonts in the world have become a part of the cultural landscape that they have an entire documentary film and a MOMA exhibition made about them. Helvetica, however, is different. It has been the go-to font for everyone from government agencies to hip pop-up shops whenever clean and modern text is called for. It has become so much a part of our daily lives that it has created a long list of detractors. It is strange for a humble font to be so used and so hated at the same time. Is Helvetica the font that symbolizes hip, cool and modern? Or is it a ’60s anachronism loved by boomer designers that deserves to go the same way as the 8-track and gasoline? Birth of a Legend Helvetica is the Latin word for Switzerland, the birthplace of this font. It was created in 1957 in the middle of a bo...

Finding a Niche as a Designer Isn’t Just an Overused Cliché

8Jan

By Addison DuvallNo Comments

building website, creating a website, design, Freelance Career, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Finding a Niche as a Designer Isn’t Just an Overused Cliché

Here’s a scenario for you. Post-COVID, you’re out with your friends, and you’re getting hungry. The members of your group start suggesting places where you can go and grab some dinner. There are a lot of eclectic suggestions being thrown about – Chinese, Mexican, Thai, Greek – and none of you is sure what you’re going to choose. Here’s one thing you probably won’t do, however: go to an “all-purpose” restaurant which serves all of the above types of food, plus about 10 more. Does that kind of restaurant even exist? Probably not, and that’s exactly my topic for today’s article. When you have too broad a reach with your design work, providing service to a range of clients who have little to nothing in common, you not only dilute the quality of service you’re able to provide each one individua...