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Helvetica: Overused Cliché or Modernist Classic?
Few fonts in the world have become a part of the cultural landscape that they have an entire documentary film and a MOMA exhibition made about them. Helvetica, however, is different. It has been the go-to font for everyone from government agencies to hip pop-up shops whenever clean and modern text is called for. It has become so much a part of our daily lives that it has created a long list of detractors.
It is strange for a humble font to be so used and so hated at the same time. Is Helvetica the font that symbolizes hip, cool and modern? Or is it a ’60s anachronism loved by boomer designers that deserves to go the same way as the 8-track and gasoline?
Birth of a Legend
Helvetica is the Latin word for Switzerland, the birthplace of this font. It was created in 1957 in the middle of a bo...