Sunday, August 9Digital Marketing Journals

Tag: Australias

Is Australia’s Teen Social Media Ban Actually Working?
snapchat, Social Marketing Strategies, social media, social media marketing

Is Australia’s Teen Social Media Ban Actually Working?

The Australian government continues to claim that its teen social media ban has been a big success, with more than 4.7 million accounts believed to be operated by teens either deactivated or restricted since the implementation of the new laws last month. And that is a big amount, especially in a country with a population of only 28 million people. Meta alone says that it’s removed 544k accounts in accordance with the new rules, while Snapchat reportedly had around 440k users aged between 13 and 15 in its app. But is the teen social media ban really working, or have Australian teens just worked out how to avoid the new restrictions, and are therefore still accessing their favorite apps? Well, I’m in Australia, so I can ask them, and while the responses I can gather on my own are anecdotal,...