Monday, September 14Digital Marketing Journals

Tag: opts

Apple Opts for AR over VR at WWDC
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Apple Opts for AR over VR at WWDC

Officially named Apple Vision Pro, Apple has spent years quietly developing the product, and the fact that we’re getting a preview now is a strong indication that Apple thinks both the product and the timing are right — ridiculous charging point on the Apple Mouse excluded, Apple rarely gets these things wrong. There have been several false starts for VR/​AR headsets. Google Glass was officially retired in March, and HTC’s Vive makes you look, and feel, like a Borg. Many people will see Apple’s entrance into the market as a saturation point. What is more significant is that thanks to Apple, Augmented Reality appears to have won out over nausea-inducing Virtual Reality. With sales of VR/​AR headsets declining by over 50% last year, the prospect of a new headset from Apple arriving in six mo...