Friday, February 26Digital Marketing Journals

ux of ar

The Potential of AR in Web Design
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The Potential of AR in Web Design

Over the years, experts have repeatedly discussed the possible impact of mixed realities on web design. Concepts like AR and VR are expected to have the potential to change the way that we interact with websites on a fundamental level. Now that we’re in the year 2021, however, discussions about AR aren’t just observational anymore. The age of mixed-reality interfaces is here, in everything from Pokémon Go, to Snapchat filters. The question is, how do web designers create incredible user experiences in a world where there are now multiple digital realities to consider? The Benefits of Experimenting with AR Before we look at some of the steps that web designers can take to enhance their projects with AR, it’s worth examining the benefits of interacting with augmented reality in the firs...