eCommerce UX

Building a website sometimes becomes a race to cram the most features into the final product. This rings especially true when it comes to eCommerce, where massive amounts of bells and whistles have become the standard. This methodology can produce mixed results. In some cases, all of the fancy functionality and effects can be distracting. They take users away from the core functions of browsing and buying online. Indeed, sometimes you really can go a little too big. What’s missing is a focus on the bare essentials. These are the features that shoppers need to easily get around your site and find what they’re looking for. If and when they do place an order, checking out and reviewing order status need to be dead simple. So, let’s eschew all of the bloated features for a moment and turn our ...