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Transitioning from Google Analytics Universal to Google Analytics 4 ⭐MonstersPost
Google introduced its new analytics system back in the fall of 2020. Users had the choice to continue tracking their metrics in Universal Analytics or make an immediate transition to the next-generation analytics. However, starting from July 1st of this year, the option to choose will no longer be available as GA3 in its familiar interface ceases operation.
In this article, we delve into how to collect data in Google Analytics 4, the changes that have occurred in the reports, and why sessions in GA3 ≠ sessions in GA4. Our exploration is led by Pavlo Fortelnyi, the Team Lead of the Analytics Department at Promodo, who provides a detailed breakdown of these topics.
What will happen to historical data after transitioning to GA4?
Let's put your mind at ease: there will be no immediate loss of ...