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Why Designing Without A Design Brief Is Like Playing Charades
We had a wonderful moment in the Kars4Kids design department recently when our manager said, and I quote, "So we all agree the design brief works, now how do we…" And the soundtrack played its crescendo in the background and I shed some happy tears and thought, "my work here is done."
The story leading up to this epic piece of drama is a delightful journey that goes something like this. But first, my background story. As the art director of an in-house design team, part of my job is to streamline the process for the graphic design projects that come our way from the many and varied departments of our organization.
Freelancers: Collecting Comprehensive Creative Brief from Your Client
Freelancers: Collecting Comprehensive Creative Brief from Your Client
I had ordered a special...