Wednesday, May 19Digital Marketing Journals

Tag: Occam

Taking the Occam Razor Approach to Design
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Taking the Occam Razor Approach to Design

Did you know that designers can use a tool that mathematicians, philosophers, and other academics have known about for hundreds of years? It’s called Occam’s Razor, and it’s a law that states, essentially, that the simplest solution is usually the best or most correct. For example, if your client is late to a meeting, you would probably assume they got stuck in traffic. It’s a simpler and likelier explanation than, say, assuming they got temporarily abducted by aliens and had to fight through an endless maze of plant monsters to get to the meeting on time That’s a prime example of the kind of over-thinking that many designers are prone to. We’ll go over the importance of ditching the unnecessary when developing design concepts, and why it’s so hard to do in the first place. Not only wi...