Wednesday, May 19Digital Marketing Journals

Tag: green web design

3 Effective Ways To Improve Your Site’s Carbon Footprint
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3 Effective Ways To Improve Your Site’s Carbon Footprint

To mark Earth Day 2021, we’re looking at the ways you can reduce your site’s carbon footprint, while boosting performance, user experience, and SEO.At the dawn of the web-era, there was much focus on how environmentally friendly websites were: we’d chop down fewer trees, ship fewer products, and travel less for business. And because the web was small, any negative impact it had was relatively small. But the Internet’s no longer small, and neither is the impact it has on the environment. The average website uses 211,000g of CO2 per year, watching a video online outputs an estimated 0.2g of CO2 per second, and a single email can cost 50g of CO2. In the next four years, the tech industry as a whole may use up to 20% of the world’s electricity and be responsible for 5.5% of global CO2 ...