Sunday, May 9Digital Marketing Journals

Tag: User

Important User Stats for Marketers
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Important User Stats for Marketers

Instagram demographics give marketers a way to get to know the people behind the numbers. And with more than one billion people on the social network across the globe, there’s a lot of people to get to know. Demographic insights should inform your Instagram marketing strategy, especially if you’re new to the platform. You can also use demographics to compare your current Instagram audience to audiences you’d like to reach, whether through organic marketing or Instagram ads. Learn about age, location, gender, and other Instagram demographics so you can tailor your strategy and content for the right audience.Download the complete Digital 2021 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target...
TikTok Faces New Legal Challenge Over its Tracking of Underage User Data
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Faces New Legal Challenge Over its Tracking of Underage User Data

Despite facing an array of challenges - which, at times, threatened the app's very existence - TikTok has continued to grow in 2020, and looks set to become an even more important, and influential platform in the year ahead. But while TikTok has seemingly avoided a ban in the US (for now), the app remains under scrutiny, due to concerns about its impact on young users, and international data security considerations, given its Chinese ownership.  On the first point, TikTok is set to once again be examined over the ways in which it tracks and uses data from underage users as part of newly launched legal proceedings in the UK.  As per Sky News UK:"A 12-year-old girl from London, who cannot be identified, plans to bring a damages claim against six firms said to be responsible for TikTok...
Google, YouTube add user controls to limit alcohol, gambling ads
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Google, YouTube add user controls to limit alcohol, gambling ads

Google, YouTube add user controls to limit alcohol, gambling ads Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue...
YouTube Adds New ‘Shorts’ Shortcut Button to User Home Screens in India
instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

YouTube Adds New ‘Shorts’ Shortcut Button to User Home Screens in India

YouTube is testing a new shortcut option for its TikTok-like 'Shorts' feed, as it seeks to establish the option in the Indian market. As you can see in this screenshot, posted by Digital Information World, the new home screen link gives Shorts prominent space in the top bar of the app, making it easier to tap through and see the latest in a dedicated Shorts feed. As explained by YouTube:  "We’ll be adding a Shorts icon to the top or bottom row of the mobile app that makes it easier for you to tap and watch Shorts on YouTube. Those who are in the experiment will either see a Shorts icon in place of the Explore tab (with the Explore icon moved to the top row) or will see a Shorts icon in place of the Cast icon in the top row (casting can still be done in the player while watching a vid...