Monday, November 29Digital Marketing Journals

Tag: Dogecoin

Dogecoin Marketing Lessons | MarketingProfs
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Dogecoin Marketing Lessons | MarketingProfs

I used to be a fan of Doge when it was still a good Internet meme. Wow.Dogecoin, the dog-themed satirical cryptocurrency that had soared nearly 16,000% year-to-date (YTD) at one point in 2021 (in mid-July, it stands at more than 4,000% growth YTD), holds some interesting lessons on trending marketing tactics and channels. Dogecoin was created as a joke on Dec. 6, 2013, after two hours of development by an engineer and an entrepreneur. It could be easily mined, and it cost mere fractions of a cent to buy at the time.So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? 1. Memes and Entropy in Your Content Strategy Are you struggling to improve engagem...